Fleet Farm gets rid of its flock cameras #deflockamerica
The short version: A Fleet Farm location reportedly pulled its Flock Safety cameras, a small but telling sign that public pushback on private ALPR surveillance can actually work.
Our Take
Credit to creator Mark Edmo for flagging this one: a Fleet Farm store apparently decided to ditch its Flock Safety cameras. We don't have the full backstory on why, but the pattern is becoming familiar — a retailer installs ALPR hardware in the name of "loss prevention" or "safety," customers and privacy-minded locals start asking questions, and suddenly the cameras come down with little explanation.
That's exactly why this stuff matters. Flock's pitch to businesses is low-friction: a camera gets bolted to a pole, plate data gets piped into a nationwide network, and nobody outside the store ever voted on it. When a company reverses course, it's usually because someone noticed, made noise, and asked the uncomfortable questions about who has access to that data and why a parking lot needs a license plate dragnet in the first place. Public pressure is one of the few levers that actually works against this kind of quiet infrastructure build-out.
If you want to see whether a Flock camera is watching your own neighborhood, check our camera map, and if you'd rather not wait for a viral video to get cameras pulled near you, our take-action page has concrete steps for pushing back locally.
This is DeFlock The USA’s original commentary. The video above is the work of Mark Edmo, published on YouTube — full credit to the creator.