Sales at Flock: Driving Real-World Impact
The short version: Flock's recruiting video sells surveillance cameras as a mission-driven career, but the pitch glosses over the privacy costs borne by everyone who drives past one.
Our Take
Flock's latest video isn't aimed at the public — it's aimed at prospective salespeople, and that's exactly why it's worth watching. Framing ALPR sales as "tangible impact" work is a savvy recruiting move: it recasts quota-driven selling of mass license plate tracking as a feel-good public safety mission. Credit to the Flock marketing team for a polished reel, but notice what's missing — any mention of the thousands of plate scans a single camera logs on ordinary commuters, churchgoers, and protesters who've done nothing wrong.
This is the quiet engine behind Flock's rapid expansion: a sales force incentivized to land as many municipal and HOA contracts as possible, with impact measured in cameras deployed rather than rights preserved. Every new contract means another node in a nationwide tracking network, often approved with little public debate and even less transparency about data sharing with other agencies.
If a sales rep is pitching your town council next, you deserve to know what's already watching you. Check our camera map to see nearby ALPRs, and visit take action for tools to push back before the next deal closes.
This is DeFlock The USA’s original commentary. The video above is the work of Flock, published on YouTube — full credit to the creator.