Explore Gwinnett partners with Flock Safety

Our Take

This segment, picked up from WAGA and republished on Flock's own channel, frames a tourism board's embrace of ALPR cameras as a feel-good community win. That's the standard Flock playbook: let a local news affiliate do the storytelling, skip the hard questions, and let the surveillance vendor's marketing team repost it as proof of goodwill. Notice what's missing — any discussion of who gets access to the plate data, how long it's retained, or whether Gwinnett residents and visitors were ever asked if they wanted their comings and goings logged by a tourism agency.

It matters that this partnership is coming from a destination-marketing organization, not just a police department. Once ALPR infrastructure gets normalized as a tool for "visitor safety" or economic development, it becomes even easier to expand the network quietly, with less public debate than a police budget line item would get. Every new node — whether it sits outside a precinct or near a tourist attraction — feeds the same searchable, cross-jurisdictional database of where people drive, when, and how often.

If you want to see how far this kind of buildout has already spread in your own area, check our camera map, and if you'd rather not wait for your city or county to make a similar deal without public input, our take-action page has concrete steps for pushing back before the cameras go up.