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McFarland Police Department halts planned purchase of flock cameras

WMTV | News, Weather & Sports · 5 months ago

The short version: McFarland, Wisconsin police hit pause on buying Flock Safety ALPR cameras, proof that public pushback can stop surveillance expansion before it starts.

Our Take

Credit to WMTV for flagging this one: the McFarland Police Department has halted its planned purchase of Flock Safety license plate readers. We don't know yet whether this is a permanent retreat or just a pause for more paperwork, but the fact that a department backed off a Flock deal at all is worth noting. These purchases usually sail through on consent agendas with little scrutiny, so any delay suggests someone — council members, residents, or both — started asking the right questions.

This is the pattern we keep seeing nationwide: Flock Safety and its sales reps pitch ALPR networks as a low-friction crime-fighting tool, departments nod along, and then the fine print shows up later — vague retention policies, data-sharing agreements with federal agencies, and a blank check for scope creep. When communities actually get a chance to weigh in before cameras go up, the calculus changes fast. That's exactly why showing up to council meetings and asking for the contract details matters more than any after-the-fact audit.

If McFarland follows through and kills the deal, it joins a short but growing list of towns that said no before the cameras went live. Check our camera map to see what's already deployed near you, and if your town is considering a Flock contract, our take-action page has tools to help you slow it down before it's a done deal.

This is DeFlock The USA’s original commentary. The video above is the work of WMTV | News, Weather & Sports, published on YouTube — full credit to the creator.