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Watch · Our Take

AMBER Alert Crisis: Resolved Before the Hour Was Up

Flock · 7 months ago

The short version: Flock's own promotional video touts a fast AMBER Alert resolution, but a single anecdote from the company that profits off these cameras isn't proof of a surveillance system's net value.

Our Take

This clip comes straight from Flock Safety's own channel, which matters. It's not a news report or an independent investigation — it's a company marketing video, and companies that sell surveillance hardware have every incentive to showcase the best-case scenario. A child recovered safely is genuinely good news, and we're glad for that family. But one success story, with no case number, no department named, and no way to independently verify the details, isn't data. It's an ad.

We've said it before: nobody disputes that ALPR networks can occasionally help in a dramatic rescue. The real question DeFlock keeps asking is what the other 99.9% of scans are being used for, who has access to that data, how long it's retained, and whether it's shared across jurisdictions without a warrant. Flock's PR machine leans hard on rare emergencies to justify a dragnet that photographs every driver, every day, regardless of suspicion. That's the tradeoff these videos never mention.

If your town is quietly installing these cameras, check our camera map to see what's already up near you, and visit our take-action page if you want to push back at your next city council meeting.

This is DeFlock The USA’s original commentary. The video above is the work of Flock, published on YouTube — full credit to the creator.