Flock's Study Debunked: What They Don't Want You to Know #Flock #Investigation
The short version: Business Reform calls out Flock's self-funded 'research' as marketing dressed up as science — and the core critique holds up.
Our Take
Business Reform's video lands on a point we've been hammering for a while: when the company selling the surveillance cameras is also the one producing the data proving those cameras work, that's not independent research — it's a sales deck with footnotes. Flock Safety loves to cite its own studies showing crime reductions and clearance-rate boosts, but basic research hygiene (third-party review, transparent methodology, control for confounding variables) is nowhere to be found. A for-profit company grading its own homework isn't evidence, it's advertising.
This matters because these numbers get fed directly to city councils and police departments as justification to expand ALPR networks with little pushback. Elected officials rubber-stamp six-figure contracts based on glossy one-pagers, not peer-reviewed criminology. Meanwhile the actual civil liberties costs — millions of plates logged on innocent drivers, data shared across jurisdictions with zero public oversight — never make it into the pitch.
Credit to Business Reform for pulling the thread on Flock's marketing-as-science playbook. If you want to see how far this network has already spread in your own town, check our camera map, and if you're ready to push back at a council meeting, our take-action page has what you need to get started.
This is DeFlock The USA’s original commentary. The video above is the work of Business Reform, published on YouTube — full credit to the creator.