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Watch · Our Take

Enhancing Neighborhood Safety with Law Enforcement Collaboration

Flock · 2 years ago

The short version: Flock's own promo reel sells feel-good anecdotes to justify blanketing towns with networked plate cameras that track every driver, guilty or not.

Our Take

This one comes straight from Flock Safety's marketing team, not an independent reporter, so treat it accordingly. The video leans on a handful of warm anecdotes — a recovered stolen dog, a caught car thief — to sell the idea that a nationwide grid of always-on license plate cameras is just neighborly problem-solving. What it doesn't dwell on is that the same system logging those feel-good wins is logging every other car that drives past, every day, whether or not anyone's done anything wrong.

The pitch to "connect neighborhood cameras across a city" and hand law enforcement 24/7 detection is really a pitch for a interconnected surveillance network built on HOA dues and city budgets, with little public debate about retention, access, or who else gets to query that data down the line. Flock frames this as communities "choosing" safety, but the decision often happens in an HOA board meeting or a quiet city council vote, not a real public conversation about trading privacy for a marketing promise.

We'd rather you see the footprint for yourself than take a company's sizzle reel at face value. Check our camera map to see how much of this infrastructure is already in your area, and if you want to push back on it locally, our take-action page has concrete steps.

This is DeFlock The USA’s original commentary. The video above is the work of Flock, published on YouTube — full credit to the creator.