Why the CEO of Flock Doesn't Want You to Know This

Our Take

Good Revenue's breakdown lands on something we've been saying for a while: Flock's marketing pitch and Flock's actual footprint are two different animals. A network that started as "just license plates for HOAs" has scaled into a de facto national tracking grid, and the video's citation of a 71% error rate — if that number holds up under scrutiny — is the kind of gap between PR and reality that should worry anyone who thinks these systems are quietly accurate in the background.

The more alarming thread here is the reporting on Flock OS reaching beyond plate numbers into broader vehicle and behavior analysis. That's the mission creep we keep flagging: a tool sold as a narrow public-safety fix keeps growing new capabilities after it's already bolted onto street corners in thousands of towns, usually without a real public vote on what it's allowed to do next. Add in documented misuse by officers running plates for personal reasons, and you've got a surveillance system with weak guardrails and a growing appetite.

Credit to Good Revenue for pulling the threads — the WIRED investigation, the error-rate numbers, the Fourth Amendment questions — into one place. If you want to see whether this is happening on your block, check our camera map, and if you're ready to push back locally, our take-action page has the starting points.