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Watch · Our Take

Flock Cameras Are Coming for Your Business. Read the Fine Print First.

DPC Technology · 2 months ago

The short version: A DPC Technology video breaks down Flock's business pitch as a rent-vs-own security tradeoff, and the 'own' side matters more than it sounds — every business camera feeds a shared plate database.

Our Take

Credit to DPC Technology for asking the question most sales reps skip over: when a business owner puts up a Flock camera, are they buying a security tool or enrolling in a surveillance network? The video frames it as rent-vs-own — UniFi Protect keeps your footage local and yours, while Flock's subscription model ties you into a system that shares vehicle data across agencies and, increasingly, private customers. That framing is useful, but the stakes go beyond storage costs.

Flock's push into the private sector is exactly why the camera count keeps climbing past 100,000 nationwide. Every strip mall, gas station, or apartment complex that signs up isn't just adding a security camera — it's adding another node that logs plates, timestamps, and locations into a searchable national record law enforcement can query, often with little oversight or public disclosure of who's looking and why. Business owners weighing 'convenience vs control' should know their choice ripples outward into their customers' and neighbors' privacy, not just their own bottom line.

If you're a business owner being pitched this hardware, read the fine print on data retention and third-party access before you sign anything. And if you want to see how thick this network already is in your area, check our camera map — then head to take action if you'd rather push back than plug in.

This is DeFlock The USA’s original commentary. The video above is the work of DPC Technology, published on YouTube — full credit to the creator.