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Watch · Our Take

Crime Doesn't Work Anymore

Flock · 9 months ago

The short version: Flock's own promo video sells instant suspect tracking as a feature, not the mass-surveillance bug civil libertarians see it as.

Our Take

Let's be clear about what we're looking at: this isn't independent reporting, it's a company ad. Flock Safety produced this clip itself, repurposing a segment from No Jumper to pitch its own network of license plate cameras and drone-response tech straight to viewers. When the company promising "crime doesn't work anymore" is also the company selling the cameras, you should read every claim with a healthy dose of skepticism.

The pitch here is the same one Flock always makes: instant flags, drones in the air before a suspect knows they're being watched, apprehension before anyone realizes they're under pursuit. That framing sounds great in a sales reel. What it leaves out is who else gets swept up in that always-on, always-watching network — every driver, every commuter, every person just living their life near one of these cameras, logged and searchable regardless of suspicion. A system built to catch the rare stolen car runs 24/7 on everyone's plates.

Marketing like this is exactly why transparency matters. Flock doesn't put out videos showing how often these cameras are queried for reasons that have nothing to do with the dramatic chase scenario, or how departments across the country are quietly expanding coverage without much public debate. Check our camera map to see what's already watching your town, and visit take action if you want to push back on surveillance creep before it becomes permanent infrastructure.

This is DeFlock The USA’s original commentary. The video above is the work of Flock, published on YouTube — full credit to the creator.