Join The Flock🪿 #power #business #motivation

Our Take

There's not much substance to dig into here — Power University's clip is light on specifics, heavy on hashtags, and reads more like generic hustle-culture content than a real explainer. But the title alone is worth pausing on. "Join The Flock" is exactly the kind of friendly, communal branding Flock Safety has built its name around, and it's telling that the phrase now pops up in unrelated "power and business motivation" spaces. That's not an accident — it's what successful branding looks like. A company that sells networked license plate cameras to police departments wants its name to feel like a club you'd want to belong to, not a surveillance system you're being watched by.

We'd credit Power University for the video, but we'd also push back on the framing baked into that title. There's nothing motivational about a growing web of automated plate readers logging where you drive, when, and how often, often without your knowledge or local debate. The language of "joining" something cheerful is doing a lot of work to paper over what these systems actually do.

If a video like this makes you want to know whether that branding has already landed cameras near you, check our map to see what's been deployed in your area, and visit take action for concrete steps if you'd rather not be an unwitting member of the flock.