Our Installation Team: The Backbone of Flock Safety
The short version: Flock's recruiting video humanizes the crews bolting ALPR cameras to poles nationwide, but the real story is how fast and quietly that network is expanding.
Our Take
Flock Safety's latest video is a glossy HR pitch, all smiling technicians and talk of "backbone" teamwork, meant to recruit the people who physically bolt license plate readers onto poles in your neighborhood. It's effective corporate messaging, and credit to Flock's video team for making truck-and-ladder work look like a mission. But strip away the branding and what you're watching is a recruitment ad for the labor force scaling one of the largest privately-run surveillance networks in the country, one install at a time.
What the video conveniently skips is where these cameras end up, who approved them, and how long the footage sits in a database before police, or anyone with access, can pull it. Every new tech hired is another few dozen cameras going up this month, often with little public debate before a city council quietly signs a contract. The installers aren't the villains here; they're doing a job. But the pace of hiring tells you everything about how aggressively Flock is blanketing American streets.
If a crew like this is working in your town, you deserve to know it. Check our camera map to see what's already been logged near you, and if you want to push back on unchecked expansion, our take-action page has steps for raising it at your next council meeting.
This is DeFlock The USA’s original commentary. The video above is the work of Flock, published on YouTube — full credit to the creator.