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Shaping a Safer Community in Allentown, Pennsylvania

Flock · 3 years ago

The short version: Flock's own promo video lets Allentown's mayor and police chief sell ALPR and gunshot-detection tech as pure public safety — without a word about retention, access, or oversight.

Our Take

This one comes straight from Flock Safety's marketing team, not an independent reporter, so take the framing for what it is. Mayor Matt Tuerk and Chief Charles Roca get five minutes to praise license plate readers and gunshot-detection sensors as tools that help cops "respond faster" and "free up resources." What you won't hear is who else can query that data, how long Allentown keeps it, whether it's shared with other agencies or federal databases, or what happens when the system misfires and flags an innocent driver's plate as a hit.

Every city in this video series follows the same script: a friendly official, a vague nod to "community voice," and a product pitch dressed up as a case study. That's not transparency — it's a sales reel with a badge on it. Real accountability means public contracts, audit logs, and retention policies the public can actually inspect, not a corporate video where the vendor controls the questions and the answers.

If Allentown or your own town is adding Flock cameras, you deserve to know where they are and what they're capturing. Check our camera map to see what's already been deployed near you, and if you want to push back on secretive rollout, our take-action page has the tools to start.

This is DeFlock The USA’s original commentary. The video above is the work of Flock, published on YouTube — full credit to the creator.